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Don’t dwell on the micro, but celebrate the macro

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Confession: my brain is wired in such a way that I easily drown in the anxiety and discomfort of down time, feeling somewhat lost quite quickly. No matter how busy I was, and how successful and energetic it was, 1 or 2 weeks of slower work kill me. I need a spark. I need the pressure. So sometimes, in these moments, I need to remind myself a bit about – in hindsight – the stellar year I had in 2021 working for Salesforce:

  • Customer recognition has been amazing. Driving successful implementations leading to tangible outcomes. Designing & Implementing a new operating model for Marketing at one of the largest South African financial services companies: all met with great praise.
  • In 2021 I took on formal Sales responsibilities besides my consulting job. I got to apply my knowledge and expertise to drive pre-sales engagements. And my results & contributions are clear: We smashed our target as a team and my involvement in leading successful deals has been measurably significant!
  • I smashed my util target by achieving a 119% utilisation in 2021, meaning I billed a lot more hours to customer than was expected from me.
  • I learned and grew in new territories: Doing consulting on Operating Models for Modern Marketing organisations, worked in emerging product categories like Interaction Studio & CDP, learning & applying sales tactics in my pre-sales role, Leadership skills. The challenges have been many. And every time I trusted my ability to figure it out….
  • Where I was once the first Business Architect hire in Nordic region for Marketing Cloud Professional Services, we are now a team of three, which I get to informally guide and lead!

Lesson learned: when in doubt, zoom out! And don’t dwell on the micro, but celebrate the macro.

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